For press inquiries or other matters, please get in touch with the team at email@example.com. Our most recent press release is available below.
Imagotype and isotype
Area of respect
To assure the optimum application and perception of the logo/symbol in all contexts and formats, an area of respect has been established to determine a minimum distance from text and graphic elements.
We will use our letter "e" as reference for the optimal separation between the elements and blank spaces.
The only element that can be displayed alone is the isotype.
The color can only be modified if in extremely limited cases it needs to be displayed in flat color (defined on page 16) or in black and white.
Our logo must always be shown in the following manner:
The isotype should be on the left and the logo on the right, respecting the scales and area of respect as defined.
In both dark and light backgrounds, the isotype does not change, but the logo can be displayed positive or negative to facilitate legibility.
These versions are to be used only in extreme cases when the color is not possible or printing does not allow.
Single color chromatic uses
In the special instance in which the logo cannot be displayed with the corporate colors, only the most neutral within the corporate gradient should be used.
The color that should be used is the following:
RGB 104 118 245
PANTONE 18 3943
RGB 36 43 66 · HEX #242B42 · PANTONE 2965 C
RGB 255 255 255 · HEX #FFFFFF · PANTONE PURE WHITE
We use two principal colors as a base for all compositions.
We avoid using pure black in favor of our Deep Blue.
This document contains all the codes for all color profiles necessary for display, in both digital and offline contexts, to assure that we remain within the scheme and avoid chromatic aberrations.
Elements using the gradient for design purposes should respect the angle and colors of the original gradient.
The background gradient should not deviate.
RGB 148 89 240 · HEX #9459F0
RGB 140 248 248 · HEX #458CF8
RGB 32 230 206 · HEX #20E6CE
The corporate typography is the Graphik family in its Ultra-light, light, regular, medium, and bold.
This will be the official typography used by studios and design agencies.
This typography should always accompany this brand manual for its subsequent download.